Values & Purpose

As Good JuJu Apothecary grows as a company, it has become more and more important to explicitly define the Core Purpose & Values from which we develop our culture, our brand, and our business strategies.

Good JuJu's Core Purpose:

To show & help the world feel better, healthy, happy & complete with our holistic products; offering organic health & self care wellness information & alternatives to toxic products on the market. Global Healing is a huge part of our purpose & we are grateful to do our part by planting a tree and reducing poverty with every good juju product sold. Good juju has teamed up with Eden Projects to restore healthy forests & reduce extreme poverty by employing local villagers to plant millions of tress in Haiti, Madagascar, Ethiopia & Nepal. To date they have planted over 89 million trees.

These are the ten core values that we live by:

  1. Transparency & Honesty
  2. Ethical & Sensitive to Living Beings & Environment.
  3. Be humble & open to growth & learning.
  4. Be Adventurous, Creative, and Open-Minded
  5. Sustainable over course of all activities.
  6. Build a Positive Tribe and Family spirit
  7. Do More With Less
  8. Be Passionate and Determine
  9. Create Fun and A Little Weirdness
  10. Practice Self Care & Holistic Healthy Balanced Life

to learn more please visit: www.edenprojects.org

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